HELLO! I hope that spring is springing wherever you are and that you’re starting to feel yourself coming back to life after a long grey winter. I’ve been busy busy prepping for Surtex, which is only — gasp — 65 days away!! It’s going to be here in no time. Preparing for Surtex has really been one of the most fun projects I’ve ever been able to work on. I’ve been putting in a lot of hours but it just doesn’t feel like work because I love love love what I’m doing and I have big hopes and currently, an abundant amount of optimism, and that’s all very motivating. I feel like I’ve made it to the final of Project Runway and I’m putting together my collection… except that I will be competing for business with hundreds of other folks, but let’s focus on the positive, shall we?
After weeks of obsessing about my booth, I’ve finally put the finishing touches on the design and I’m super happy with it. I toyed with a ton of concepts, designs, themes… but in the end, I settled on something that puts my patterns first and I feel will immediately tell people what I do. And hopefully lure them in to see the rest of my work.
Getting ready for Surtex is a multi-faceted task and there will never ever be enough time to do everything I want to do, but I’m making progress. It’s a balancing act between developing new work (patterns!), planning the presentation (booth design! samples! product mockups! postcard giveaways!) and getting people interested (press kits! researching buyers! marketing! tweets! spending way too much time on linkedin! sending emails! following up! putting yourself out there!) which I think is the hardest part. But what’s the point of planning beautifully if nobody knows about it? Luckily I’ve had some really amazing folks in my corner helping me work through things. If you’re reading this, you know who you are and I’m soooo thankful!
I’ve got some new collections in the works and thought I’d share one of my faces here. I like to post quick pics of some of them on my instagram (elizabetholwenxo) and my new obsession, Vine (elizabeth olwen) — so if we’re not connected yet, add me!
Hope everyone has a fabulous weekend and thanks for reading!