How it was made :: My Surtex promo video
I can’t believe it, but SURTEX is only 3 short months away. I’m in the heart of planning fun things like my booth and my promotional materials, including a promotional video.
As a first-time exhibitor at Surtex, it’s really important that I do anything and everything to get noticed before the show. So I decided to take advantage of Surtex’s youtube channel and create a video that will create a little bit of awareness for my business and hopefully generate some interest and get people to come to my booth. When I started thinking about the video, it was a bit of a daunting task. First issue — I don’t own a video camera. Second issue — I don’t know how to edit video and record sound. And third issue — I wanted it to shine. So I took a look at the skills I do have, and tried to find a workaround solution. I did some brainstorming and I arrived at the idea of doing a stop-motion video using my Canon digital SLR, my photoshop skills, iMovie, and my imagination.
I had a total blast creating this little video, and it was something completely new for me. I wish I could show you a behind-the-scenes look at how I created it, because it might be kind of comical to see. I took the pictures myself, using a wireless remote that I pressed down with my shoe. And lots, and I mean lots, of trial and error. In late December, the days are short and the sunshine is sparse, so I played the waiting game — waiting for a day when the sun would come out, and then when it did, waiting for the clouds to go away between shots. And everything else… photoshop!
And then there’s the icing on the cake — the music. Due to licensing restrictions (which I of all people should understand!) I couldn’t use music from my favourite artists or bands. And let me tell you… stock music is slim pickings. I wasn’t sure what the heck I was going to do… and then my lovely beau, Dave, swooped in to help. He is a super talented musician and how lucky am I to have someone to whip me up my very own theme song?
The result is something that I’m really proud of and I think speaks to what I do. It’s fun, whimsical and full of pattern. And I hope you like it!
**If the video player doesn’t work, the video can be seen here**