Resurfacing (a personal note about getting stuck in a creative rut)
This summer was an incredible time for me for new opportunities — I could see my business growing and it was amazing and thrilling and fulfilling. I had been so busy working on brief-based assignments that I hadn’t had a lot of time for self-directed work. And to be clear, I am 100% aware of what an amazing problem to have. It’s kind of insane.
So I hadn’t been finding a whole lot of time to just play around and doodle and assemble patterns purely for fun, for myself, self-directed. After finishing up a few projects, I was super excited to dive in and just let the ideas pour out of me. For the past year, I’ve had my head down developing new work morning, noon and night in preparation for Surtex — I’ve been in such a groove. So I sat down and put pen to paper and… nothing. I tried to employ a few of my tricks to kickstart things. (Walk away and come back with fresh eyes. Get away from the computer. Look at other work that inspires me. Go buy some flowers. Change my scenery.) But nothing was working, and I was getting increasingly frustrated with myself.
After having some successes (small to some, huge to me), I now realize that I had really started to psych myself out. I started to think maybe that was all just a fluke. Maybe I was just channeling some limited-time-only creative kick and now my window is over. Maybe I’m a one-trick pony. It was really getting in my head. Ultimately what happened was that I had to try and turn my inner business lady off and realize why I’m doing what I’m doing. It may seem silly to some, but I absolutely love patterns. I am passionate about them and have been my whole life and when I discovered that I loved creating them myself, it was like a light was turned on inside me. After throwing myself into the business side of things, I was getting distracted from the thing that mattered the most — I needed to stop thinking about the future, about success, about what my next moves are, and remember that this is just what I love to do.
The other important lesson that I learned is that creativity is a fire that must be stoked. If you keep it up, keep the coals hot, you can hop back in and start one up so easily. But if you neglect it and let it go out, it’s a whole lot more work to get back to where you were. So keep those fires stoked! And I hope you enjoy my newest collection (more coming soon!). Thanks for reading!