To share or not to share
Hello! It’s been a while since I’ve done a post… I haven’t been sharing a whole lot lately, for a few reasons. First, I’m happy to report that I have been swamped with amazing projects (if you had told me that I would be paying my rent with patterns a year ago, or even a few months ago, I never would have believed it, so I’m thrilled). Most of this work has been commission-based, and the type of work that I have to hold close until it’s in the market, so no sharing allowed. And secondly, I’ve been trying to figure out my stance on sharing since Surtex.
When I was at Surtex, a dream client came to my booth and was interested in one of my patterns, for the kind of product that made me want to jump up and down, and they even followed-up after the show with a contract. I was ecstatic. But after reading through the contract, I noticed a clause stating that the artwork could never have entered the public forum. My stomach dropped when I realized that I’d used the image for self-promotion for Surtex, and in the end, we couldn’t move ahead with that pattern, which was a huge bummer. The good news is that the door stayed open, and I worked on a commission for them in the end (more on that when the time comes)!
But this brought up an issue I had only considered in passing: whether to share, or not to share, new work. It’s a tricky one. As someone that’s relatively new to this industry, my whole goal for the past year has been to get exposure, to get my work out into the world, to get my name out there. I wanted people to know what I would be showing at Surtex, so I had to promote my work. I’ve had a few emails from other designers asking my opinion on this too… whether a manufacturer is less likely to license artwork if it’s been ‘seen’ before. And after much consideration, all I can really say is that there is no firm answer. Of course, you should never show work that is being commissioned, but for new work that’s available for licensing, how is the world going to know it’s there if you can’t show it? How is the world going to know about you if you can’t put yourself out there?
So, after all of this, I’ve decided that for the time being, I’m going to continue to promote and share my work, but perhaps just a little less than before. For that one lost opportunity, I’ve gained many more by having my work online. What are your thoughts on sharing work?
With this, I will leave you with a few new pieces that I’ve been working on lately that I’m at liberty to share, and know that I will have more exciting things to share in the months ahead! Thanks for reading!